Membership: PR and Authority for Startups

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An upendPR membership will help you become a thought leader in your space - which will bring more sales, revenue, and opportunities for growth.
We use PR-related hacks to upend traditional ways of growing business. The media and influencer connections and placements you gain will give you the authority and exposure which will lead to...
  • Bigger launches
  • Bigger speaking fees
  • Connections & relationships in super valuable networks.
VIEW: SILVERGOLDPLATINUMPRICINGFAQRESULTS

FREE MEMBERSHIP

1. Video library: How to get massive PR for startups

I'll reveal everything you need to know to become a media superstar and get your brand in the news, on TV, in print, and throughout the web. Over six hours of the absolute best advice I can give... business owner to business owner.

25 POWERFUL video lessons including:

  • How to design a website that will attract influencers.
  • Ten steps to turn media audiences into paying customers!
  • Quit overpaying your PR agency and save thousands of dollars!
  • Use these phrases and terms to get right to the executive producer!
  • How to get free advertising on radio, print, and major media websites!
  • How to ROCK your TV interview and get invited back!
  • If you do this in an interview, you'll be BLACKLISTED (and I've seen it done!)
  • How to get in major market and national media
  • Many more videos that will increase your value as a thought leader & influencer.

SILVER MEMBERSHIP

A silver membership at upendPR should bring you 30-50 media and influencer connections and placements each year.
What’s that worth?
Our average placement is $800 in value if you were to buy the same space in advertising. So – we’re talking roughly $24,000 to $40,000 dollars in value this year.

OUR GUARANTEE

Follow our system and you will receive at least one media placement each month or your money back for that month.

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INCLUDES THE FULL VIDEO LIBRARY ABOVE *PLUS*

2. LIVE media coaching with a PR/authority expert

Josh Elledge and our team of PR managers will *personally* help you experience the breakthroughs that will create massive media success as part of “OFFICE HOURS LIVE.”

Need help with your sales funnel, media kit, or anything else? During Office Hours LIVE, you can ask any and all questions related to digital marketing & PR. We can help.

3. Our VIP media database with over 20,000 media contacts and over 20,000 podcasters.


Want the contact information for nearly every newsroom in the U.S.? PR agencies normally keep this information private or charge big bucks to compile reports for you. upendPR gives you everything in an easy-to-use searchable database!

This is a huge time saver. Instantly access journalists from more than 6400 newspapers (dailies and weekly – including ethnic publications), more than 1200 TV stations, 10,500+ radio stations, 2300 magazines, and 20,000 podcasters.

4. Twitter Publicity Mastery Video Library

Buy the twitter course separately for $99.99 or enjoy it as part of a full membership.

More connections. More traffic. More sales. Four powerful videos that will reveal my step-by-step process for connecting with influencers and growing a following of customers and fans including…
 

My favorite tools for growing 50-100 new followers EVERY DAY! Most importantly – HOW to use them in a way that will get people to LOVE you – and cheer you on!
Save up to $3000 a month in PR costs by using Twitter for PR!
Master this one underused twitter feature that will save you hours each week as you are connecting with the perfect media folks and other influencers that can snap their fingers and give you some fame.
Discover the number one rule of connecting with influencers on twitter. Chances are you've broken this rule. I hear about it all the time from my journalist friends.
How to get people to like you in just four weeks – to the point that you can pitch them on story ideas, business proposals, and more and get free PR.

5. Media monitoring with our professional, agency-level tools & our PR managers will connect you with the perfect journalists & influencers!

Journalist inquiry monitoring. We scan the latest media requests and send alerts to you when we find a request that matches your expertise through our agency-level tools! These are journalists who immediately need your expert help with a story they're working on – and is an easy way to get great media placement FAST! We have members who have gotten over 50 media & influencer mentions in one month, alone, thanks to this benefit.

You'll get the alerts via email HOURS before other experts looking for the same thing – due to our technology and agency-level access. This is a BIG time-saver – and being *first* to respond to media inquiries is the #1 thing that can help you get successful media placement. A couple well-placed expert quotes could help you earn thousands of dollars in new sales with this valuable service.

6. Community and networking access


Stop trying to do PR all alone. Reward yourself as a business owner with a network of support!


Want to know who's getting on TV and who they're working with? Want advice from our upendPR team? Need tips for which news outlets like to work with bloggers? Want to show off your latest segment? That's the purpose of this great online community.

7. Email support


You don’t have to do this alone. You can rest on our confidence. Our system is working for many others. It can work for you – and we’re there for you. Just ask us. You now have a PR department with upendPR.

8. Press kit builder


With our coaching and videos, just fill in the forms and whammo – you have a press kit. Then, we’ll give you an expert review of your press kit – giving you the guidance and edits you need to improve your success in working with any influencer. With your active membership, feel free to submit updates any time you wish for our review. A well-created press kit will increase your success in working with the media by 10%-15%.

9. Pitch ideas


We’ll give you lots of ideas on what you should be offering to media and influencers that will get you in the front door. Stuff you should be pitching that works. We know what they need – and we know how to offer it.

10. Become Twitter famous


We are going to make you twitter famous. Each month, we’ll attract at least 300 followers for you – these are legit fans based on what you have to share. We will also give you a twitter authority review every 90 days – and tell you what changes to make on your profile to communicate higher authority.

11. We'll promote you


We’re going to brag about all your success to our own huge audience. We’ve got close to 50,000 social media fans – and we want to let them know all about you. It’s a great way to get easy fans of your own.

12. Alerts when you are mentioned


We’re going to alert you whenever someone says something nice about you – either on social media, in blogs, or in the news. We’ll be your eyes and ears.

13. PR and authority audit


We’re going to give you a report of just how successful you are in the eyes of other influencers. We’ll also be able to track your success over time with monthly reports – so that in the months and years ahead, you’ll be able to celebrate your growth in business and level of celebrity in your industry.

14. We will train your VA


You can hire us or another PR freelancer anytime you like – but with your upendPR membership, you may be better off hiring your own assistant for $10-$15/hour. We recommend that they have excellent written communication and organization skills. Of, course, they should be great with email and Google Docs. You may be able to save $10-$40K a year by having us train them.

Get 30-50 media and influencer connections and placements this year.
$24,000 – $40,000 value       Guaranteed results
$399/mo. – Upgrade, downgrade, pause, or cancel anytime.

GOLD MEMBERSHIP

A gold membership at upendPR should bring you 70-90 media and influencer connections and placements each year.
What’s that worth?
Our average placement is $800 in value if you were to buy the same space in advertising. So – we’re talking roughly $56,000 to $72,000 dollars in value this year.

OUR GUARANTEE

Follow our system and you will receive at least two media placements each month or your money back for that month.

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INCLUDES EVERYTHING FROM SILVER *PLUS*

15. Enhanced media inquiry alerts


Even more sources than in Silver, above. We’ll also personally email you when we see opportunities to work with influencers you need to jump on. Don’t ever miss a great opportunity again. It's pretty great to have your PR team looking out for you.

16. Get personal contact info for big media and digital influencers


Every month, we’ll give you up to 100 names, phone numbers, email addresses, and other important contact information for influencers who are in the media – or digital media – including big name bloggers. Just tell us who you want to connect with and we’ll make it happen.

17. Thirty minute personal consultation monthly


Each month, you’ll get a 30-minute, one-on-one call with one of our publicity and authority experts. We’ll answer all your questions, give you strategy, review your progress, and give you direction every single month.

18. LinkedIn authority review


We’re going to give your LinkedIn profile a serious review – and as an active upendPR member, we'll happily review your profile anytime you make major changes. LinkedIn is very important for establishing who you are and why you’re important. We’ll tell you exactly what you need to improve and how to improve it – so that influencers and audiences will give you more respect.

19. Website authority review


We’re going to review your website and tell you exactly what influencers and audiences are thinking. We’ll give you a list of improvements which should help you get more yesses when reaching out and improve your conversion rate from audiences wanting to do business with you. As an active upendPR member, you can request reviews whenever you make major changes to your site.

20. We pitch you to 500+ podcasters


We’ve got an opt-in list of over 500 podcasters who want to book guests just like you. We’re going to promote you every month. This should result in podcast interviews starring you on a regular basis. This is fantastic SEO. This is great authority building. And this is great for business and revenue.

Get 70-90 media and influencer connections and placements this year.
$56,000 – $72,000 value       Guaranteed results
$799/mo. – Upgrade, downgrade, pause, or cancel anytime.

PLATINUM MEMBERSHIP

A platinum membership at upendPR should bring you 100-120 media and influencer connections and placements each year PLUS 1800 press release media placements.
What’s that worth?
Our average placement is $800 in value if you were to buy the same space in advertising. So – we’re talking roughly $80,000 to $96,000 dollars in value plus another $20,000 in press release value and you'll be receiving more than $100,000 in publicity / advertising value this year.

OUR GUARANTEE

Follow our system and you will receive at least three media placements each month or your money back for that month.

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INCLUDES EVERYTHING FROM SILVER AND GOLD *PLUS*

21. Guaranteed 150 media placements monthly via press release


We’re going to guarantee distribution in 150 media outlets of your well-written press release (we’re going to help you with it) promoting you as a thought leader and promoting your company. The ‘as seen on’ media logos you’ll be able to add to your website in month one, alone, are likely worth your total investment for the month – because of what it will do to your conversion rate and instant perceived authority.

22. Personal introductions to podcasters


In addition to having access to 20,000 podcasters in our database at the silver level, being promoted to 500 podcasters by us every month at the gold level, at the platinum level, we’re going to personally introduce you to 4 to 8 podcasters via email each month. These connections are highly curated and thought out – and are going to result in keeping a pretty active schedule of being interviewed as a thought leader on podcasts.

23. We will personally pitch you to the media


You need to be pitching the media regularly if you want to grow your brand. We’ve been doing this for years on behalf of our members – getting them on radio, TV, print, and digital. We’re really good at it. We know how to communicate with our journalist peers and we’re aces at following up. At the platinum level, we do the scary, painful, and time-consuming work that you might otherwise not want to do. So – once a month – we’ll go to town on pitching your great content idea – and we’ll even help you come up with that. As a result, you end up looking like a rock star and getting more media than if you were on your own.

Get 100-120 media and influencer connections and placements this year.
More than $100,000 in value       Guaranteed results
$1599/mo. – Upgrade, downgrade, pause, or cancel anytime.

upendPR members are getting seen in:

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Here's what upendPR members have to say...

Watch Robert Farrington share his PR success with his upendPR membership:
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Watch Chaden Diyab share her PR success with her upendPR membership:
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Watch Mark Ferguson share his PR success with his upendPR membership:
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Jenn explains how she uses upendPR to get massive publicity in Redbook, Prevention, Women's Health, Runner's World and a number of other publications and websites.
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PR for Startups pricing

  • FREE

    $1200 value
    Video Library: Massive PR for startups:
    LIVE media coaching with a PR/authority expert:
    Media monitoring:
    Video Library: Twitter Publicity Mastery:
    VIP media database :
    Community and networking access:
    Email support:
    Press kit builder:
    Pitch ideas:
    Become Twitter famous:
    We promote you:
    Alerts when you are mentioned:
    PR and authority audit:
    We train your VA:
    Enhanced media inquiry alerts:
    Get personal contact info for media / influencers:
    30-minute 1-on-1 consultation:
    LinkedIn authority review:
    Website authority review:
    We pitch you to 500+ podcasters:
    Guaranteed 150 press release placements:
    Personal introductions to podcasters:
    We personally pitch you to the media:
    Video Library: Massive PR for startups
    LIVE media coaching with a PR/authority expert
    Media monitoring
    Video Library: Twitter Publicity Mastery
    VIP media database
    Community and networking access
    Email support
    Press kit builder
    Pitch ideas
    Become Twitter famous
    We promote you
    Alerts when you are mentioned
    PR and authority audit
    We train your VA
    Enhanced media inquiry alerts
    Get personal contact info for media / influencers
    30-minute 1-on-1 consultation
    LinkedIn authority review
    Website authority review
    We pitch you to 500+ podcasters
    Guaranteed 150 press release placements
    Personal introductions to podcasters
    We personally pitch you to the media
  • $399/mo

    $24,000 to $40,000 dollars in media placements
    Video Library: Massive PR for startups:
    LIVE media coaching with a PR/authority expert:
    Media monitoring:
    Video Library: Twitter Publicity Mastery:
    VIP media database :
    Community and networking access:
    Email support:
    Press kit builder:
    Pitch ideas:
    Become Twitter famous:
    We promote you:
    Alerts when you are mentioned:
    PR and authority audit:
    We train your VA:
    Enhanced media inquiry alerts:
    Get personal contact info for media / influencers:
    30-minute 1-on-1 consultation:
    LinkedIn authority review:
    Website authority review:
    We pitch you to 500+ podcasters:
    Guaranteed 150 press release placements:
    Personal introductions to podcasters:
    We personally pitch you to the media:
  • $799/mo

    $56,000 to $72,000 dollars in media placements
    Video Library: Massive PR for startups:
    LIVE media coaching with a PR/authority expert:
    Media monitoring:
    Video Library: Twitter Publicity Mastery:
    VIP media database :
    Community and networking access:
    Email support:
    Press kit builder:
    Pitch ideas:
    Become Twitter famous:
    We promote you:
    Alerts when you are mentioned:
    PR and authority audit:
    We train your VA:
    Enhanced media inquiry alerts:
    Get personal contact info for media / influencers:
    30-minute 1-on-1 consultation:
    LinkedIn authority review:
    Website authority review:
    We pitch you to 500+ podcasters:
    Guaranteed 150 press release placements:
    Personal introductions to podcasters:
    We personally pitch you to the media:
  • $1599/mo.

    $100,000+ dollars in media placements
    Video Library: Massive PR for startups:
    LIVE media coaching with a PR/authority expert:
    Media monitoring:
    Video Library: Twitter Publicity Mastery:
    VIP media database :
    Community and networking access:
    Email support:
    Press kit builder:
    Pitch ideas:
    Become Twitter famous:
    We promote you:
    Alerts when you are mentioned:
    PR and authority audit:
    We train your VA:
    Enhanced media inquiry alerts:
    Get personal contact info for media / influencers:
    30-minute 1-on-1 consultation:
    LinkedIn authority review:
    Website authority review:
    We pitch you to 500+ podcasters:
    Guaranteed 150 press release placements:
    Personal introductions to podcasters:
    We personally pitch you to the media:
Upgrade, downgrade, pause, or cancel anytime.

Frequently Asked Questions

How do you guarantee PR?

We've been doing this a long time. We have years of experience with our members. If you ever feel like you did everything we said and you got nothing but crickets from the media or influencers, you can fill out a form sharing all the details of your work and we'll issue your month's membership back.

Who should NOT become a member?
  • People looking for overnight PR success and instant authority. That's not how it works. Anyone who says otherwise is selling snake oil. If you have a launch coming up, the time to start working is very early in the process. Sadly, many procrastinate and end up paying upwards of $20000 or more to a PR firm and still experience lackluster results because you simply do not have a large & influential support network. You might be better off dumping your $20K into advertising in that scenario.
  • Uninvolved entrepreneurs. When the media and influencers start engaging with you, please respond. If you don't, you will be deemed as unprofessional and you'll be wasting everyone's time. It's okay to use your assistant in many cases, but claiming you are too busy for huge exposure opportunities will keep you from the publicity and authority you seek.
  • Businesses wanting a full-service agency with massive guaranteed national media exposure. Hire a large, prestigious PR firm. They will charge you six figures and may give you what you seek. We build the foundation of fame and authority with you brick by brick. When you are a respected figure in your industry, ongoing exposure becomes much easier and you can have the massive media exposure without the six-figure investment any time you like.
  • Someone who cannot yet invest $399 a month. Please become a student of our blog, podcast appearances, webinars, and everything else we do pro bono. You will soon get to the level where you can start making smart investments in your authority. Once you shift into this ‘fast lane,' there will likely be no looking back.
What if I just want someone to do my PR for me?

Our membership levels are designed to provide maximum ROI – but they do require your involvement for the greatest value. Your internal team likely can do most of the work necessary (at a much lower rate) and you can start escalating your exposure and authority. In our experience as PR agency clients, ourselves, we found ourselves paying $150/hour expert PR rates for what was often $15/hour labor. At upendPR, we try to do ONLY do the $150/hour stuff.

Another thing that we've seen is that for most SMB (small/medium sized businesses), journalists and influencers do not want to talk to your hired PR guns. They'd rather talk to you. PR folks are generally seen as people who are just paid to sell a story. You, however, ARE the story. So, we try to stay as invisible as possible where it makes sense. 🙂

Many of our members are extremely successful with the amount of support we provide above. If you want more hands-on approach, you can add a PR support package to any of the above membership levels. If you feel that this might be you, schedule a quick chat with us.

How long is the contract?

There is no long contract, service is month to month. Why? We already know you will love it. So we don't have to lock you into a lengthy contract. Also, our service is affordable to startups with limited budgets on a monthly basis.

After trying many other services we found that we needed a great affordable PR service and that didn't exist yet. So for over a decade, we hand-crafted our service to provide exactly what you need, top quality affordable publicity!

Our system is much fairer compared to annual contracts elsewhere. When upendPR brings you great value, keep using us. If you are ever not happy for any reason simply click ‘cancel' on your membership page. You can upgrade, downgrade, pause, or cancel anytime you like. We guarantee our system. You truly have nothing to lose and everything to gain!

How long is this going to take me?

How much time your PR work will require depends on how ambitious you are in growing your brand. Some of our members spend 20 minutes a week on exposure & authority. Some spend more than ten hours.

upendPR does much of the ‘behind the scenes' work will give you all the media opportunities you like (depending on your level). If we are getting you opportunities and connections, we would hope that you would take them. It's the path to thought leadership, publicity success, and what feels like automatic growth thanks your highly recognized brand.

Whether you do it yourself, hire a full-time (and full-price) PR firm, or work with upendPR, someone is going to have to do the work to get these great results. Our philosophy is to focus on the activity that will create the highest return on investment for you and significantly speed up the work you would do yourself. We believe you shouldn't pay endless billable hours for something that could be done yourself at a fraction of the time or cost.

If you absolutely need more time with an PR expert, you can add a support plan at any time. These are custom to your needs. Schedule 30 minutes with us – and together, we'll decide on a perfect package for you.

Why are you better than a regular PR firm?

We won't say better – but we will say ‘different' in a good way. upendPR is a first of its kind, ‘blue ocean' service. Every PR agency works on a billable hour or retainer model – with the goal of that agency to get clients with deeper and deeper pockets. Pricing is ambiguous — nearly always based on what the agency thinks the client can/will pay. It's possible to pay one firm $3000/mo and another $8000 and get the exact same results. As you see above, we've designed a service that is value-based. A gold membership at an $800 monthly investment should deliver $4000 or more in monthly value, for example – particularly after we've had a few months to work together. upendPR works with many PR agencies, in fact, as a service provider – allowing them to start delivering more value consistently by white-labeling our service.

Can I get a walkthrough demo?

Sure! Here is a video walkthrough:

Perhaps you just have some questions and want to talk to a person? No prob. Just grab 15 or 30 minutes here.